Last updated: 22 June 2026
Lola Squared LTD ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you interact with us, including through our website, email communications, and other channels.
Data Controller: Lola Squared LTD, 483 Green Lanes, London, N13 4BS, United Kingdom.
Email: contact@lolasquared.com
When you contact us, we collect your name, email address, company name (if provided), and message content. We use this to respond to your enquiry and establish a business relationship.
With your consent, we collect anonymised usage data such as pages visited, traffic sources, and device information via Google Analytics. This helps us improve the website experience. No analytics data is collected unless you accept the cookie banner on your first visit.
On our advertising landing pages (for example ai.lolasquared.com) we use Google Ads conversion measurement to understand which adverts lead to an enquiry. With your consent, this may set a cookie and share a limited, pseudonymous signal with Google when you submit a form. It tells us “an ad led to a lead” — we do not use it to identify you personally. No advertising cookies are set unless you accept the cookie banner.
Postal addresses, physical letters, documents, and telephone conversation records when you contact us through these channels.
We may collect limited business-contact information — a name, job role, work email address and company details — from publicly available sources such as company websites and the Companies House register, in order to contact organisations whose work suggests they may benefit from our services. We collect only what is needed to make relevant, personalised contact, and we contact businesses, not consumers.
We process your personal data under UK GDPR on the following bases:
Under UK GDPR, you have the right to:
Access — request copies of your personal data
Rectification — request correction of inaccurate data
Erasure — request deletion of your data
Restriction — request limits on processing
Objection — object to data processing
Portability — request data transfer to another organisation
We will respond to any request without undue delay and within one month.
| Data Type | Retention Period |
|---|---|
| Contact form submissions | 12 months post-interaction |
| Email correspondence | 12 months post-interaction |
| Browser session data | Deleted when session ends |
| Client project data | Per separate client agreement |
We use Google Analytics to understand how visitors use this site, and on our advertising landing pages (e.g. ai.lolasquared.com) Google Ads conversion-measurement cookies to see which adverts lead to enquiries — in both cases only with your consent. By default no analytics or advertising cookies are set. When you first visit, a cookie banner asks whether you’d like to opt in — if you click Accept, the following cookies are placed:
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics user distinction | 2 years |
| _ga_* | GA4 session state | 2 years |
| _gcl_au | Google Ads conversion measurement — advertising landing pages only (e.g. ai.lolasquared.com) | 90 days |
If you’ve accepted analytics and want to withdraw consent, clear this site’s cookies in your browser, or install Google’s Analytics Opt-out Add-on to opt out across all sites.
If you have concerns about how we handle your data, please contact us first at contact@lolasquared.com.
You also have the right to complain to the Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint
We use cookies for analytics to improve your experience. See our privacy policy.