Privacy Policy — Lola Squared LTD

Lola Squared LTD ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you interact with us, including through our website, email communications, and other channels.

Data Controller: Lola Squared LTD, 483 Green Lanes, London, N13 4BS, United Kingdom.
Email: contact@lolasquared.com

What We Collect

Contact Form & Email

When you contact us, we collect your name, email address, company name (if provided), and message content. We use this to respond to your enquiry and establish a business relationship.

Website Usage

With your consent, we collect anonymised usage data such as pages visited, traffic sources, and device information via Google Analytics. This helps us improve the website experience. No analytics data is collected unless you accept the cookie banner on your first visit.

Traditional Correspondence

Postal addresses, physical letters, documents, and telephone conversation records when you contact us through these channels.

Legal Basis

We process your personal data under UK GDPR on the following bases:

Contract Processing necessary to enter into or fulfil a contract with you, or to take steps at your request before entering into a contract.
Legitimate Interest Responding to service enquiries, maintaining business continuity records, and establishing potential business relationships. We only collect the minimum information needed.
Consent Analytics cookies via Google Analytics. We only set these if you accept the cookie banner on your first visit. You can withdraw consent at any time by clearing this site’s cookies in your browser.

Your Rights

Under UK GDPR, you have the right to:

Access — request copies of your personal data

Rectification — request correction of inaccurate data

Erasure — request deletion of your data

Restriction — request limits on processing

Objection — object to data processing

Portability — request data transfer to another organisation

We will respond to any request without undue delay and within one month.

Data Retention

Data Type	Retention Period
Contact form submissions	12 months post-interaction
Email correspondence	12 months post-interaction
Browser session data	Deleted when session ends
Client project data	Per separate client agreement

Cookies

We use Google Analytics to understand how visitors use this site, but only with your consent. By default no analytics cookies are set. When you first visit, a cookie banner asks whether you’d like to opt in — if you click Accept, the following cookies are placed:

Cookie	Purpose	Duration
_ga	Google Analytics user distinction	2 years
_ga_*	GA4 session state	2 years

If you’ve accepted analytics and want to withdraw consent, clear this site’s cookies in your browser, or install Google’s Analytics Opt-out Add-on to opt out across all sites.

Complaints

If you have concerns about how we handle your data, please contact us first at contact@lolasquared.com.

You also have the right to complain to the Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint